Empower Your Vision

Your Partner in Media and Digital Success

Welcome! I’m Adeela Wasif, a media professional dedicated to transforming ideas into reality. Let’s embark on a journey to achieve your digital and coaching goals together.

Get in Touch

What I Offer

Explore My Range of Services Tailored for You

Media Production

With years of experience at Geo TV, I provide comprehensive media production services that bring your stories to life. From conceptualization to execution, I handle it all with creativity and professionalism.

Web Development

I specialize in creating responsive and user-friendly websites that not only look great but also drive results. Whether it’s a personal blog or a corporate site, I ensure your online platform shines.

Digital Marketing Solutions

As a digital entrepreneur, I understand the importance of online presence. I offer tailored digital marketing strategies that enhance brand visibility and help you connect with your audience effectively.

Coaching and Training

My passion is to share knowledge. I provide coaching in media production, data analytics, and web development, empowering individuals to achieve their career aspirations with confidence and skills.

Meet Your Coach

Discover the Journey of Adeela Wasif in Media and Entrepreneurship

Get in Touch

I’m a dedicated media professional based in Karachi, Pakistan. With a solid background in Mass Communications, my mission is to inspire and empower others in their media journey.

My career began at Geo TV, where I gained invaluable experience in production. After a brief pause, I transitioned into the digital realm, and I’m excited to launch my coaching initiatives and relaunch my clothing brand.

Professional Journey

Explore My Diverse Work Experience

Digital Agency

2024 – Present, Project Manager

At the digital agency, I held the position of Project Manager, where I led cross-functional teams to deliver IT services and marketing solutions. My primary focus was on client satisfaction and project efficiency.

I developed project plans and timelines while facilitating daily stand-up meetings to track progress and address roadblocks in real-time. This ensured projects met deadlines and maintained high-quality standards.

Additionally, I liaised with clients to gather requirements and provide regular updates on project status, fostering strong relationships and ensuring alignment with client goals.

Adeewa – The Design Shop

2020 – Present, Founder and Designer

As the founder and designer at Adeewa – The Design Shop, I am relaunching a clothing brand that focuses on quality and contemporary design. My role encompasses everything from design conception to product development.

I curate collections that align with market trends and consumer preferences while managing the overall brand strategy to build a unique identity in a competitive market.

In addition to my design work, I also handle marketing strategies, including social media campaigns and collaborations, to increase brand visibility and attract a loyal customer base.

Geo TV

2006 – 2009, Production Coordinator

As a Production Coordinator at Geo TV, I was responsible for coordinating multiple production teams to ensure smooth operations during broadcasts. My role required effective communication and organization to manage schedules and resources seamlessly.

I oversaw the logistics of television production, from script meetings to set design, ensuring all elements were in place for a successful show. This involved working closely with directors, producers, and technical staff to meet tight deadlines.

In addition, I maintained a detailed production calendar and assisted in budget management, ensuring that costs stayed within allocated limits while achieving creative goals.

My Recent Work

Showcasing Projects that Reflect My Expertise

The Design Shop

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EMPOWER Pro Academy

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BI Brilliance

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Portfolio

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What Others Say

Client Experiences and Feedback

Working with Adeela was a game-changer for my business. Her insights into digital marketing transformed our online presence.

Ali Khan

Adeela’s coaching sessions have been incredibly helpful. Her extensive knowledge and support have guided me towards my goals!

Sara Ahmed

Take the Next Step

Contact Me to Begin Your Transformation Journey Today

info@adeelawasif.com